Three Positive Parenting Ads

Let’s start off the week on a positive note, shall we?

Typically, ads depict parents as outdated, hot messes. Until the holidays or Olympics roll around then, we’re hit with emotionally-charged ads that give us the warm fuzzies and we need to bust out the Kleenexes. Recently, I’ve been encouraged by a wave of positive parenting ads. These realistic ads showcase the best of parenting: it’s messy, fun, exhausting and rewarding. Case in point, I just typed “exhausting” twice.


Just in case these ads didn’t pull at your heart-strings, this one is sure to make you think twice about the overused phrase “like a girl.” Since watching this a few weeks ago, I’ve made an effort to not tell my daughter to “act like a lady” but rather, “please listen.”

Of course, these ads are meant to evoke an emotional response and leave you with a favorable impression of the brand. Mission accomplished. Share your thoughts and favorite ad in the comments below. Happy Monday!

About Lindsay

Happy mother of one, advertising account executive, so-so runner, always caffeinated

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So tired. Weekend number seven, done! Santosha (sp?), meditation, shoulder anatomy, arm balances and so. Much. Yoga. I love this practice. And, I need a beer. #balance

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