Let’s start off the week on a positive note, shall we?
Typically, ads depict parents as outdated, hot messes. Until the holidays or Olympics roll around then, we’re hit with emotionally-charged ads that give us the warm fuzzies and we need to bust out the Kleenexes. Recently, I’ve been encouraged by a wave of positive parenting ads. These realistic ads showcase the best of parenting: it’s messy, fun, exhausting and rewarding. Case in point, I just typed “exhausting” twice.
Just in case these ads didn’t pull at your heart-strings, this one is sure to make you think twice about the overused phrase “like a girl.” Since watching this a few weeks ago, I’ve made an effort to not tell my daughter to “act like a lady” but rather, “please listen.”
Of course, these ads are meant to evoke an emotional response and leave you with a favorable impression of the brand. Mission accomplished. Share your thoughts and favorite ad in the comments below. Happy Monday!